Effective date: November 3, 2026
Hit Zero Cheer ("HitZero", "we", "our", "the app") is a competitive cheerleading score tracking service from Stratum Zero Technologies, LLC. It is available as an iPhone app, an Android app, and a website at app.hitzerocheer.com. This policy describes what data we collect, how we use it, and your choices. It applies to all three.
1. Data We Collect
- Account information: your email address and display name when you create an account, or sign in with Apple or Google. Sign-in is handled by Amazon Cognito.
- Your choices in the app: your role (parent, coach, athlete, fan or gym owner), the teams and programs you follow, the team you coach if you say so, and your notification and display settings.
- Push notification tokens: an Apple (APNs) or Google (Firebase Cloud Messaging) token if you turn on notifications.
- Subscription records: whether you have a paid plan or a trial, the product, and transaction records. Payments are handled by Apple, Google Play or Stripe. We do not receive or store your card number.
- Location, only if you allow it: the app reads your device location to sort gyms and camps by distance and, on competition day, to estimate your drive time. For gym and camp search, your coordinates are sent to our server with the request so results can be sorted. The competition-day drive time is worked out on your phone and your location is not sent to us for it.
- Camera and photos, only when you use them: if you scan a scoresheet, the photo is uploaded and read by Amazon Textract to find the scores. Scoresheet photos are deleted after 90 days.
- Virtual Judge practice videos (coach feature): a video you choose to upload is stored for 7 days, then deleted. Only you can view it. An AI model reviews the team's routine and the result is saved to your account until you delete it. The tool is built to review the team and its sections, not to identify athletes. Do not enter athlete names. Before uploading you confirm that your gym has media permission for the athletes in the video.
- AI chat: the questions you type in Ask HitZero are sent to an AI model on Amazon Bedrock to produce an answer. We keep a record of each request, with the tools it used, for 30 days.
- Content you submit: scores, corrections, event registration details, score predictions, practice scores and CheerIQ game progress. These are tied to your account. If you delete your account, scores you submitted stay in the app but are no longer linked to you.
- Usage data: on iPhone, the app sends us events such as screens viewed, buttons tapped and outbound links opened. When you are signed in, each event carries your account ID. These events are kept for 90 days. The Android app includes Google's Firebase Analytics library, which can collect app usage and device information such as an app instance ID. The website sends us no usage events.
- Crash data: Apple and Google may share crash reports with us if you choose to share them with developers. They contain technical information about the app at the time of the crash, not personal content.
2. Data We Do Not Collect
- Individual athlete information: HitZero tracks teams only. We do not collect, store, or display data about individual athletes.
- Contacts, health data, or files from your device.
- Advertising identifiers. We do not use them and we do not track you across other apps or websites.
3. How We Use Your Data
- Display scores, competition schedules, and bid tracking for teams you follow.
- Send push notifications about score updates and schedule changes (if enabled).
- Manage your subscription and entitlements.
- Improve app functionality and fix problems.
- Diagnose crashes and fix bugs using crash reports.
- Provide AI answers and Virtual Judge practice feedback you ask for. AI output is a practice aid and is labeled as such. It is not an official score.
- Count how features are used so we can improve the app.
4. Third-Party Services
- Amazon Web Services (AWS): hosting, sign-in (Cognito), database, file storage, push notification delivery, scoresheet text reading (Textract) and AI models (Bedrock, including Anthropic Claude models).
- Apple: Sign in with Apple, App Store subscriptions, and push notifications on iPhone.
- Google: Sign in with Google, Google Play subscriptions, Firebase Cloud Messaging push notifications and Firebase Analytics on Android. Our servers also look up public gym details (addresses, phone numbers) through Google Places. That lookup does not use your data.
- Stripe: payment processing for subscriptions bought on the website.
We do not sell, rent, or share your personal data with third parties for advertising or marketing purposes.
5. Data Storage and Security
Your data is stored on AWS servers in the United States. Data is encrypted in transit (TLS) and at rest. Data cached on your device stays on your device and is removed when you sign out or delete the app.
6. Data Retention
- Account data is kept while your account is active.
- Scoresheet photos: 90 days. Virtual Judge videos: 7 days. AI chat request records: 30 days. Usage events: 90 days.
- You can delete your account in the app: Profile, then Delete Account (iPhone, Android and website). This removes your account, follows, settings, notification tokens and saved results. Scores you submitted stay in the app without your name. You can also email us from the address on your account and we will delete it within 7 days.
7. Children's Privacy
HitZero displays team-level competition results only. We do not knowingly collect personal information from children under 13. The app does not require users to be athletes or minors — it is designed for parents, coaches, and fans.
8. Your Choices
- You can turn off push notifications, location, and camera access in your phone settings at any time.
- You can unfollow teams to stop receiving updates.
- You can delete your account and associated data in the app, or by emailing us.
9. Changes to This Policy
We may update this policy from time to time. Changes will be posted on this page with an updated effective date.
10. Contact
Questions or requests? Email support@hitzerocheer.com or visit our Support page.